How to Get on Top of Google with PPC with Andrew Zihmer
Are you frustrated with ranking low on Google? Andrew Zihmer has a way to get you straight to the top. In this episode, Andrew and I chat about pay-per-click (PPC) to put you at the top of page 1 of Google, including: 1. Creating a customer avatar, 2. Competing against domain authorities, and 3. The strategic use of keywords.
Here’s a breakdown of what is covered:
[00:01:23] - Andrew’s background
[00:04:39] - Boosting Zihmer Law Firm’s rank on Google
[00:08:13] - Creating a customer avatar
[00:09:47] - The importance of collecting data and looking at analytics
[00:14:11] - The difference between paid growth and organic growth strategies
[00:16:49] - Changes in customer behavior
[00:19:11] - Designing funnels
[00:20:05] - Using PPC to get on top of Google
[00:30:00] - Competing against domain authorities
[00:34:31] - Strategic use of keywords
[00:35:45] - Last few tips
[00:40:41] - How to get in touch with Andrew
Find Andrew on Instagram https://www.instagram.com/andrew_zihmer/
—
