Bridging the Gap Between American and Hispanic Entrepreneurs with Gabriela Pulido
When working with other cultures, you need to know that the people are not one monolithic group. In this episode, Gabriela Pulido of Scalto discusses how Hispanic people represent many countries and many cultures. She shares ways that American entrepreneurs can improve the ways they work with Hispanics and Latin Americans.
Gabriela and I also discuss some key aspects of branding. You will learn: 1. The importance of understanding your audience and tailoring your message to them 2. The power of branding and how it can make a difference in people's lives 3. The importance of having a strategy behind your branding efforts
Here's a breakdown of what is covered:
[00:01:29] - Gabriela’s background of moving to the United States.
[00:05:34] - Selling in Miami vs Venezuela.
[00:09:47] - The importance of branding.
[00:12:52] - The first thing to do before diving into a logo.
[00:14:03] - Working with Hispanic and Latin American clients.
[00:23:52] - Mistakes companies make when working with different cultures.
[00:28:39] - Outsourcing in Latin America.
[00:31:08] - Have entrepreneurs on your team.
Find Gabriela at https://www.scalto.com/
Simon Sinek “Start With Why”
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