Why You Should Have a Blog (Including Tips on What to Blog About) with Alison Ver Halen

If you want Google to find your website, establish yourself as an authority, and educate your audience, start blogging. In this episode you will learn: 1. Blogging is an important tool for SEO and for establishing yourself as an authority in your field. 2. You can use blogging to educate your audience about your products or services. 3. Blogging can help you sell more products or services by making it easier to communicate with potential customers.

Here's a breakdown of what we covered:

[00:00:05] - Create fresh content on your website every week.

[00:03:08] - Let's meet Alison Ver Halen.

[00:04:08] - Blogging vs video vs podcasting.

[00:07:43] - Advantages of blogging.

[00:14:12] - Establishing yourself as an authority in your field.

[00:16:47] - Educate your audience.

[00:20:37] - Creating your own Squarespace website.

[00:22:57] - How often to blog.

[00:27:12] - Topics to blog about.

[00:33:02] - What didn't we talk about.

[00:36:01] - Length and subsections.

[00:38:28] - What does Alison do for her clients.

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Find Alison at https://avwritingservices.com 

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Link to this episode on the website

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