How to Create a Brand Identity

Creating a brand identity is essential for all businesses—even freelancers. You need to differentiate yourself from the competition in order to stand out and attract your ideal client.

In this episode, I walk you through the steps of creating a powerful brand identity that will help you uncover your brand heart, brand personality, and brand voice; pick your brand colors and fonts; and get ready to put it all together for consistency in a logo, other visual elements, and your brand bible.

Be ready to take notes! And download the transcript for a full list and bullet points.

—

Links mentioned in the episode:

“Average number of connected devices residents have access to in U.S. households in 2020, by device” — Statista

“How to Change the Color Palette in Squarespace 7.1”

“How to Change the Font Family in Squarespace 7.1”

“How to Create a Color Palette for Your Brand”

“How to Identify and Attract Your Ideal Client”

“How to Pick a Niche for Your Business”

Link to this episode

—

For information on website design services, visit AKS Design Studio.