Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia
What’s love got to do with branding? More than you may realize! Today I’m interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love.
We discuss whether it’s possible for us to love—really love—things. Dr. Ahuvia walks us through the evolution of love and how loving things can actually make sense.
We talk about the main reasons people fall in love with brands. And we discuss some practical applications of brand love for smaller brands.
I cannot recommend Dr. Ahuvia’s book enough. The link to buy it on Amazon is below.
We discuss a figure from the book partway through the interview. You can find the video on this episode’s page on my website here.
—
Find Dr. Ahuvia at thethingswelove.com
Buy The Things We Love on Amazon
—
